GPeC SUMMIT May 27-28, Bucharest

GPeC SUMMIT – Day 1, Confrence & Expo, May 27, 2019

National Theatre of Bucharest, The Grand Hall (Nicolae Bălcescu Blvd. no. 2, district 1 – University Square)

07:30 – 09:00 Registration & Welcome Coffee by KAFUNE

We open the gates to register the #GPeCSUMMIT participants – the finest people in #eCommerce and #OnlineMarketing. We meet and greet in the fresh smell of the KAFUNE coffee and gather early for we have loads of nice surprizes for you to kickstart the day. ;)

Early birds will be able to start networking with the main E-Commerce services providers at GPeC Expo and the online industry elite (800+ C-level Romanian and Eastern Europe representatives are expected).

09:00 – 09:15 Welcome to GPeC SUMMIT – 14 Years Edition – Andrei Radu (CEO & Founder GPeC)

09:15 – 09:55 Big Data and E-Commerce Search Marketing – Wil Reynolds (Founder Seer Interactive)

10:00 – 10:35 Facebook Ads – Dennis Yu (CEO BlitzMetrics)

Speaker Brought To You By

10:40 – 11:10 Coffee Break & Networking @GPeC E-Commerce Expo

Take your time and enjoy the finest GPeC treats during the Coffee Break in the Expo Area: Get in touch with more than 30 top notch E-Commerce & Digital Marketing Providers!

11:15 – 11:45 6 Lessons from the Top 500 – Ian Jindal (Founder & Editor in Chief of Internet Retailing Magazine)

11:45 – 12:05 eCommerce Growth Through Quality – Florin Filote (eMAG Marketplace Director)

12:10 – 12:50 How to survive in the age of AI, Voice & Hyper-Personalization – Karl Gilis (Co-Founder AG Consult)

 Speaker Brought To You By

Did you know that 52% of the Fortune 500 companies of 2000 don’t exist anymore? And that digital disruption will wipe out another 40% in the next decade? 

AI, Voice & Personalization are conquering the world. Once again, technology completely changes the way we do business and communicate with prospects and clients. How to make sure you will survive?

After 18 years of successes and defeats as a digital consultant for companies as TUI, Carglass and Yoast, Karl thinks he has found the answer. And, of course, he will share it with you.

12:55 – 14:25 The E-Commerce Lunch & Networking Break

You’re on top of the #eCommerce and #DigitalMarketing World!

Join us for a spectacular view, lunch and networking at AriaTNB on the rooftop of TNB with a breath-taking and panoramic view of Bucharest! #GPeC #CraftedToInspire

14:30 – 14:50 Say Hello to Richard, the AI Member of GPeC Online Shops Competition! – Cristian Ignat (CEO Aggranda)

14:50 – 15:30 Digital Marketing is Dead. Are you ready for what’s next? – Jono Alderson (Special Ops @Yoast)

Speaker Brought To You By

All of our tactics and strategies assume that marketers/advertisers can interrupt as the web changes and as we rely more and more on digital assistants (Alexa, Google). Is Digital (as we know it) already Dead?

15:35 – 16:10 What Really Matters: Focusing on Top Tasks – Gerry McGovern (CEO & Founder Customer Carewords)

Putting your customers first is one of the best digital strategies you can have. To do that, you must truly understand what matters most to them. Top Tasks helps you do just that.

16:15 – 16:45 Coffee Break & Networking @GPeC E-Commerce Expo

Take your time and enjoy the finest GPeC treats during the Coffee Break in the Expo Area: Get in touch with more than 30 top notch E-Commerce & Digital Marketing Providers!

16:50 – 17:20 Five Chronic Diseases of Mediocre or Dying eCommerce – Valentin Radu (CEO Omniconvert)

“It’s been 13 years since I entered the eCommerce world. During this time I was a co-founder of an eCommerce that has reached 8 million euros in annual revenue and then successfully stagnated.

I participated in the expansion and then the failed attempt to revive an eCommerce with 15 million euros and international presence in 6 countries.

I offered consultancy to dozens of eCommerce with revenues ranging between 0.5 to 500 million euros and I founded Omniconvert – a technology and team of experts that helps hundreds of eCommerce businesses around the world to increase their conversion rate.

All these years, I have identified 5 major diseases that lead to either a safe mediocrity or the disappearance of the market. I will reveal them, as I have seen them, in my presentation at GPeC SUMMIT May 27: Featuritis, Dataract, Fatal Indifference, Acute Rush, and Vocal Insufficiency.

On the causes, prophylaxis and treatment, in detail at the presentation.” – Valentin Radu, Omniconvert CEO

17:25 – 17:55 1, 2, 3 for Better Mobile Design – Steven Hoober (CEO 4outh Mobile)

It’s okay to use hamburger menus! We know how people really use their mobile phones and tablets and have developed a human-centered design system to encourage your eCommerce users to find and understand your products better to close sales more easily.

Mobile touchscreens are not new. We have data on how people use their mobile phones and tablets. We can use this to create human-centered design systems for more consistent and usable design.

In this session you will learn a very simple set of tactics to place content, create more useful interactions, and design a consistent and readable navigation and way-finding system for your eCommerce mobile app or website. 

These principles are explored more and applied in Steven’s Mobile UX Masterclass on May 28th .

18:00 – 18:30 Measuring & Optimizing Beyond Revenue – Hannah Thorpe (Founder & Business Director FOUND.)

So you’ve set your strategy, you’ve implemented an analytics platform, and you’re optimizing for revenue. But, do you have the whole picture? Do you know what’s making your users tick? And, do you know what’s ticking them off?

It’s time to explore beyond sales, transactions and ROI, and to build a deeper understanding of what your audience wants, thinks and feels, and where you’re letting them down.

It’s time to measure attention, engagement and experience metrics, to unlock the next level of performance.

18:35 Wrapping up and preparing for the GPeC Masterclasses on May 28!

Do you have your GPeC SUMMIT May 27-28 access ticket yet? Registration ends on May 23, at 23:59!

GPeC SUMMIT – Day 2, Masterclasses & Trainings, May 28, 2019

Sheraton Bucharest Hotel (Calea Dorobanților no. 5-7, district 1 – Romană Square)

08:30 – 09:30 Registration & Welcome Coffee

We meet (again) for the second GPeC SUMMIT day of event, starting from 08:30 with the attendees registration and morning coffee. We have ahead a day full of know-how during the 5 Masterclass sessions and the E-Commerce and Online Marketing Intensive Course for Beginners. #CraftedToInspire

“Top Tasks” (User Experience) Extended Masterclass – Gerry McGovern – Room Iridium 1

09:30 – 17:30

If you’re designing or managing a website or app, how do you know what really matters to your customers? How do you know what really doesn’t matter? Once you’ve identified what really matters, how do you ensure that these top tasks are easy to find? How do you ensure that they are easy to do? As you change your website or app, how do you know the customer experience is getting better? How do you develop customer experience metrics that can convince management you’re doing a good job?

Gerry McGovern’s Top Tasks Masterclass will answer these questions and a lot more. You will learn how to clinically and objectively observe customer behavior so as to derive management metrics. So as to truly understand what’s working and what isn’t—and how to make things better.

Top Tasks gives you compelling evidence to present to management and peers to show that the work you are doing is improving the customer experience.

The Masterclass is dedicated to:

• Managers of Digital Teams
• User and Customer Experience Professionals
• Content Professionals
• Information Architects

Learn how to identify and professionally manage customer tasks. Top Tasks helps you to understand and empathize with your customers and to deliver what they want. Gerry McGovern’s Top Tasks methods have been used by organizations such as Cisco, Microsoft, IBM, Google, the European Union, Canadian Government and hundreds of others.

Top Tasks Masterclass Agenda – Room Iridium 1, Sheraton Bucharest Hotel

09:30 – 11:00 Top Tasks Identification

• Getting the organization to think about customer tasks
• Sources for a task list
• Shortlisting

11:00 – 11:30 Coffee Break

11:30 – 13:00 Identifying Top Tasks

• Designing the survey
• Getting people to vote
• Analyzing and presenting results

13:00 – 14:00 Lunch Break

14:00 – 15:30 Designing a Customer Architecture

• Selecting tasks for sorting
• Developing a hypothetical classification
• Testing the hypothesis

15:30 – 16:00 Coffee Break

16:00 – 17:30 Measuring Task Performance

• Participant / customer selection
• Creating task questions
• Running an observation session
• Analyzing and presenting results

Curs Intensiv E-Commerce & Marketing Online pentru Începători – Sala Iridium 2

09:30 – 17:30

Trainers:

Raluca Radu – Founder MTH Digital & Country Manager ANSWEAR.ro

Andrei Radu – CEO & Founder GPeC, Co-Founder TRUSTED.ro

Mihai Vînătoru – Managing Partner DWF

Dan Vîrtopeanu – Managing Partner Breeze Mobile

09:30 – 11:00 Starting Up in E-Commerce

• Short radiography of the Romanian E-Commerce market
• Frequently used terms in E-Commerce: definition and explanation
• Choosing the E-Commerce platform, depending on the business size and specificity
• Choosing the leading E-Commerce service providers
• Tools commonly used in E-Commerce and their explanation

11:00 – 11:30 Coffee Break

11:30 – 13:00 Usability Tips For Conversion Rate Optimization

How to have an easy-to-navigate online shop that responds to the user’s needs and actually help you increase your conversion rate. For both Mobile and Desktop.

The main UX principles will target all website sections (from Homepage to Thank You Page) and will be accompanied by relevant examples.

13:00 – 14:00 Lunch Break

14:00 – 15:30 Online Marketing

• SEO Optimization
• The Online Marketing Strategy

15:30 – 16:00 Coffee Break

16:00 – 17:30 Tips & Tricks For The Main Marketing Channels

• Facebook Ads
• Google Ads
• E-Mail Marketing
• Affiliate Marketing
• Social Media / Content Marketing
• How to make sure your contracted agency / specialist is efficient

Connecting Google Tag Manager, Google Analytics, Google Data Studio & Google Optimize for Fun and Profit Masterclass  – Jono Alderson – Room Arizona

09:30 – 13:00

From start to finish, Jono Alderson (Special Ops @Yoast) will guide you through everything you need to know about configuring and connecting Google Analytics, Google Tag Manager and Google Data Studio to level-up how you use data in your organisation.
 
You’ll start by crafting a water-tight Google Analytics setup, move on to construct a best-in-breed Google Tag Manager container and finish by using all of that delicious data to build compelling, actionable reports.
 
We’ll go beyond the basics into how you can manage user privacy preferences, merge data sources, debug bad data and grow your business.
 
You’ll get more out of this if you already have a Google Analytics account and Google Tag Manager set up and ready to work with.
 
Basic knowledge of analytics, tracking, data collection and reporting will be an advantage. Huge bonus points and access to advanced tricks if you have a working knowledge of JavaScript.

Masterclass Agenda – Room Arizona, Sheraton Bucharest Hotel

09:30 – 11:00 Session 1

• Understand the stack
• Advanced Google Tag Manager setups
• Advanced Google Analytics setups
• Data cleansing and management
• Data collection & processing Q&A

11:00 – 11:30 Coffee Break

11:30 – 13:00 Session 2

• Data Studio basics
• Applying custom business logic
• Advanced filtering & segmentation
• Data merging
• Optimize integration
• Data Studio & Optimize Q&A

13:00 – 14:00 Lunch Break

Masterclass Facebook Ads – Dennis Yu & Tanner Laycock (BlitzMetrics) – Sala Colorado

09:30 – 13:00

Masterclass Agenda – Room Colorado, Sheraton Bucharest Hotel

09:30 – 11:00 Session 1 – To Be Announced

11:00 – 11:30 Coffee Break

11:30 – 13:00 Session 2 – To Be Announced

13:00 – 14:00 Lunch Break

SEO Masterclass – Hannah Thorpe – Room Arizona

14:00 – 17:30

 Masterclass Agenda – Room Arizona, Sheraton Bucharest Hotel

14:00 – 15:30 Session 1 – SEO in 2019

• What do we really know about SEO?
• The latest Google Algorithm updates
• Understanding technical integrity
• Components of a successful SEO strategy

15:30 – 16:00 Coffee Break

16:00 – 17:30 Session 2 – Advanced SEO

• Google as a Discovery Engine
• The role of content and brand
• Using data to build a strategy
• Enhancing your content with structured data

Masterclass Mobile UX – Steven Hoober – Room Colorado

14:00 – 17:30

 Masterclass Agenda – Room Colorado, Sheraton Bucharest Hotel

You can’t just build a successful mobile app or website without first understanding how the user thinks and what they need from you. Everything we design and build exists as a part of an ecosystem, the physical and digital environment in which the user perceives and uses it.

In this 3-hour Masterclass, we will discuss how to think specifically about the real use cases and how to pick the right technology to meet opportunities for your organization and your users.

We will practice using existing, well-proven UX design tools and methods to understand users, and to design your mobile products to engage real people.

We’ll wrap up by reviewing the actual products you are working on, to leverage what we’ve just learned to improve them even more.

Do you have your GPeC SUMMIT May 27-28 access ticket yet? Seize the Early Bird Offer valid until May 16, at 23:59, to register with at least 50 EUR + VAT/person DISCOUNT!