Agenda GPeC SUMMIT November 4-5
GPeC SUMMIT – Day 1 – Conference & Expo, November 4, 2019
National Theatre of Bucharest, The Grand Hall (Nicolae Bălcescu Blvd no. 2, district 1 – University Square)
08:00 – 09:15 Registration & Welcome Coffee by NESPRESSO
We open the gates to register the #GPeCSUMMIT participants – the finest people in #eCommerce and #OnlineMarketing. We meet and greet in the fresh smell of the Nespresso coffee and get ready for a day full of hands-on content.
Early birds will be able to start networking with the main E-Commerce services providers at GPeC Expo and the online industry elite.
09:15 – 09:30 Welcome to GPeC SUMMIT Day 1 – 14 Years Edition – Andrei Radu (CEO & Founder GPeC)
09:30 – 09:50 Romanian E-Commerce Market Research 2019 – Andrei Cânda (Managing Partner iSense Solutions)
Romanian Language Session | Simultaneous Translation Available in English
The results of the E-Commerce Market Research, carried out by iSense Solutions for GPeC in 2019 – a nationally representative study for the urban population.
Be the first to find out the latest data on online consumer behavior, how much they spend on different verticals, what types of products they buy the most, what they want from online shops, what their fears are when it comes to online shopping and many more hot and exclusive information about the current situation of the e-commerce market.
09:55 – 10:30 Key Points & Trends of the E-Commerce Market tête-à-tête with Iulian Stanciu (CEO eMAG)
Romanian Language Session | Simultaneous Translation Available in English
Open dialogue with Iulian Stanciu (CEO eMAG):
- E-Commerce figures and statistics for 2019
- Market situation at the end of the year and 2020 forecasts
- The growth rate in Romania vs. Europe
- Black Friday 2019 and the holiday campaigns
- E-Commerce challenges
- Market characteristics and consumer behavior
- Verticals with major business potential
- eMAG latest news and services …
… are just some of the topics we will discuss on the GPeC SUMMIT scene with Iulian Stanciu, eMAG CEO – the largest online shop in Romania. We encourage you to be an active part of this dialogue and to address your LIVE questions, November 4, 2019! #Not2BeMissed
10:35 – 11:10 Coffee Break & Networking @GPeC Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus, you can freely attend Gejza Nagy from Luigi’s Box‘s presentation and live demo on “How to increase your revenue on Black Friday and Xmas 2019” at the secondary stage in the Expo Area (first floor, booth no. 33).
11:15 – 11:50 The Lost Art of Asking Questions – Els Aerts (Co-Founder AG-Consult)
English Language Session | Simultaneous Translation Available in Romanian
World-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users.
Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.
11:55 – 12:15 TBA
12:15 – 12:50 FEAR-FU: How to Overcome Customer Uncertainties & Boost Conversion with Social Proof – Angie Schottmuller (Growth Marketing Advisor)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By
Social proof can be powerful content. In this session, you will learn how to:
- Grade quality of proof (scorecard provided)
- Acquire persuasive reviews
- Apply proof strategically to aid conversion (7 pragmatic tricks with examples)
12:55 – 14:20 Lunch & Networking Break
Join the Speakers and the most important E-Commerce & Digital Marketing Players for Lunch, Networking & Business Opportunities! (Lunch Break is available only for the “All Inclusive” & “VIP” Type of Tickets – details in the Participation Fee section here)
14:25 – 15:00 Bringing Personality Back To The Web – Vitaly Friedman (Co-Founder Smashing Magazine)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By:
Generic designs have become somewhat of a misnomer in conversations circling around web these days. Customers are bored and slightly annoyed by how predictable and uninspired most experiences have become. They find it difficult to distinguish between brands, and the unconditional loyalty is a rarity these days. While A/B testing every single button and the shade of it, we are losing the big picture, oftentimes losing our customers along the way, often irrevocably.
In this talk, Vitaly Friedman, the co-founder of Smashing Magazine, will shed some light into a strategy of how to bring personality back to our brands, and how to enable businesses to strive and stand out.
15:05 – 15:40 The Imposter Syndrome: 6 Lessons from a Marketing Fraud – Tiffany DaSilva (Growth Marketing Consultant)
English Language Session | Simultaneous Translation Available in Romanian
In her talk, Tiffany discusses how 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. Tiffany shares her own experiences along with the framework and tools she uses every day to eliminate it.
Key Takeaways:
- Find people like you to form a group on Slack, WhatsApp or Facebook: discuss problems, share experiences, promote each others content, and have honest and transparent conversations to help support one another.
- Identify people you need to cut out or ignore. Who is the villain in your life? You need to set boundaries for how you’re going to deal with them.
- Visualise your race and visualise yourself winning it. People who envision their successes tend to be the ones that outperform their peers.
15:45 – 16:15 Coffee Break & Networking @GPeC E-Commerce Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus, you can freely attend Gejza Nagy from Luigi’s Box‘s presentation and live demo on “The state of eCommerce Site Search in Romania and Europe” at the secondary stage in the Expo Area (first floor, booth no. 33).
16:20 – 16:55 The King is dead. Long live the… God? – Valentin Radu (CEO Omniconvert)
English Language Session | Simultaneous Translation Available in Romanian
17:00 – 17:55 Top 15+ Recommendations & Trends in the E-Commerce & Digital Marketing Field
Romanian Language Session | Simultaneous Translation Available in English
Practical session, full of presentations and debates covering over 15 essential recommendations for companies with an online presence or looking to digitize, taking into account the 2019 and near future trends. We will discuss the most important aspects of Digitalization, Online Marketing, Business Strategy, SEO, PPC, Content Writing & Social Media.
Guests: Răzvan Acsente (Digital Commercial Manager Vodafone), Marian Hurducaș (Manager & Founder Necktie Agency), Doina Vîlceanu (Chief Marketing Officer ContentSpeed), Mihai Vînătoru (Managing Partner DWF), Andreea Moisa (Managing Director Beans United), Florinel Chiș (Director Executiv ARMO), Cosmin Dărăban (GoMag), Cătălin Macovei (Co-Founder MOLOSO).
18:00 Closing Day 1 – See you tomorrow, November 5th!
Make sure you register for the E-Commerce & Digital Marketing Event of this autumn until October 31, by 11:59 PM. We look forward to welcoming you in the GPeC Community!
GPeC SUMMIT – Day 2 – Conference, Expo & Awards Gala, November 5, 2019
National Theatre of Bucharest, The Grand Hall (Nicolae Bălcescu Blvd no. 2, district 1 – University Square)
07:45 – 09:00 Registration & Welcome Coffee by NESPRESSO
We look forward to greeting you early morning (07:45 AM) to drink our coffee together and prepare for a memorable day, along with international and exceptional Romanian speakers! In the evening it’s GPeC show time at the eCommerce Awards Gala – the 14th edition, hosted by Andi Moisescu and opened with an exceptional concert by Amadeus band!
#GPeC14 #CraftedToInspire
09:00 – 09:15 Welcome to GPeC SUMMIT Day 2 – 14 Years Edition – Andrei Radu (CEO & Founder GPeC)
09:15 – 09:20 Black Friday Stats & Trends Report – Dorin Boerescu (CEO 2Performant)
Romanian Language Session | Simultaneous Translation Available in English
09:20 – 09:40 Unified commerce, the frictionless customer experience, not omnichannel – Cristi Movilă (Country Manager VTEX)
Romanian Language Session | Simultaneous Translation Available in English
Continuity, consistency, flexibility or frictionless are still words that are out of the omnichannel vocabulary. Big players still treat channels and allocate resources depending on each channel’s return or attention it receives from the general public, instead of having a unified commerce and a frictionless customer experience. Why unified commerce and not omnichannel? You will get the answer in this talk.
09:45 – 10:45 Lasting Impact – Ryan Holiday (Bestselling Author, Marketer & Entrepreneur)
English Language Session | Simultaneous Translation Available in Romanian
Understand the difference between products and companies that appear in our lives as fads for a short while, and those that have a lasting impact on the way we think, live and work.
How did the movie “The Shawshank Redemption” fail at the box office but go on to gross more than $100 million as a cult classic? How did “The 48 Laws of Power” miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
For the first time in Romania, Ryan Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel and the author John Grisham. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
10:45 – 11:00 Q&A Session with Ryan Holiday
11:00 – 11:45 Coffee Break & Networking @GPeC Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus – a once in a lifetime opportunity:
- you can get your autograph from Ryan Holiday in the dedicated Book Signing Session (Ground Floor @Cartepedia booth)
- you can take pictures with Ryan Holiday in the same time
You can also freely attend Omniconvert‘s presentation (part 1) at the secondary stage in the Expo Area (first floor, booth no. 24).
11:50 – 12:30 Always on the road delivering e-commerce
Romanian Language Session | Simultaneous Translation Available in English
You have the chance to ask your questions to the representatives of some of the most important courier and e-fulfillment companies in Romania, in a debate that focuses on the problems of online shops and finding the best solutions between merchants and couriers so that, finally, all parties involved and, above all, the consumer is happy.
Talk guests: Felix Pătrășcanu (Founding Member & Managing Partner FAN Courier), Karla Codrea (CEO DPD România), Bogdan Colceriu (CEO Frisbo).
12:35 – 13:10 Six findings learned from testing the world’s leading checkout flows – Christian Holst (Co-Founder Baymard Institute)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By
After conducting more than 42.000 hours of large-scale E-Commerce User Experience Testings at Baymard Institute, Christian Holst brings you the most important findings from their Checkout Research.
In this session, you will dive deep into how users actually behave in a checkout flow and how the user behavior sometimes misalign with the actual design and intentions behind the checkout flow and you will learn how to mitigate these issues in order to greatly increase the checkout conversion rate.
13:15 – 14:35 Lunch & Networking Break
Join the Speakers and the most important E-Commerce & Digital Marketing Players for Lunch, Networking & Business Opportunities! (Lunch Break is available only for the “All Inclusive” & “VIP” Type of Tickets – details in the Participation Fee section here)
14:40 – 15:10 Busting 8 Digital Marketing Myths – Raluca Radu (Country Manager ANSWEAR)
English Language Session | Simultaneous Translation Available in Romanian
Should you really focus on digital marketing campaigns ROI or are you chasing unicorns? Can you achieve brand awareness only by performance marketing campaigns? Is creativity a prerequisite for effective digital marketing campaigns?
In this session, Raluca Radu, will talk about the most common digital marketing myths that are preventing your business from achieving best online results.
15:15 – 15:50 The 1% Content Strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of B2C content programs – Andy Crestodina (Co-Founder Orbit Media)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By
From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.
Andy will walk through each step in the process for driving B2C leads with content marketing, from first action to final outcome.
- Who are we talking to? Why do they care?
- What are we ranking for? What are the two types of keyphrases?
- How does PR and research build links, authority and ranking potential?
- What do we publish? And how will it be promoted?
- What topics, formats and collaborators support lead generation?
Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
15:55 – 16:30 Coffee Break & Networking @GPeC E-Commerce Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus, you can freely attend Omniconvert‘s presentation (part 2) at the secondary stage in the Expo Area (first floor, booth no. 24).
16:35 – 17:10 Facebook Ads – Alexandru Negrea (Owner Social Smarts)
Romanian Language Session | Simultaneous Translation Available in English
17:15 – 18:30 Gala Dinner & Cocktail by Carrefour
Join the Elite of the Romanian E-Commerce Market to Gala Dinner & Cocktail right before the 14th annual Ceremony Awards! Networking is at it’s best, the fine drinks are being poured in the glasses and the show is ready to start!
Gala Dinner & Cocktail is available only for the “All Inclusive” & “VIP” Type of Tickets – details in the Participation Fee section here)
18:30 – 20:15 eCommerce Awards Gala, 14th edition – The Romanian Online Commerce Awards Ceremony (Host: Andi Moisescu)
The evening of November 5 is all about the GPeC show and the 14th edition of the annual eCommerce Awards Gala – The Romanian Online Commerce Awards Ceremony.
The show starts with a live concert of the exceptional Amadeus Band, and then we will meet the 2019 e-commerce winners, you will network with the industry elite and have a glass of champagne in a festive mood with Andi Moisescu, the host of the Awards Ceremony. #GPeCAwards #CelebratingECommerce
Make sure you register for the E-Commerce & Digital Marketing Event of this autumn until October 31, by 11:59 PM. We look forward to welcoming you in the GPeC Community!
