Agenda GPeC SUMMIT 4-5 Noiembrie
GPeC SUMMIT – Ziua 1 – Conferință & Expo, 4 Noiembrie 2019
Teatrul Național București, Sala Mare (B-dul Nicolae Bălcescu nr. 2, sector 1 – P-ța Universității)
08:00 – 09:15 Registration & Welcome Coffee by NESPRESSO
Deschidem porțile pentru înregistrarea participanților la #GPeCSUMMIT – cea mai frumoasă comunitate de #eCommerce și #DigitalMarketing. Ne spunem “Neața!” printre aburii calzi ai cafelei Nespresso și ne pregătim pentru o zi plină de conținut hands-on, cu zâmbetul pe buze.
În plus, începem networking-ul cu principalii furnizori de servicii în cadrul GPeC Expo și cu elita industriei online din România și Europa de Est.
09:15 – 09:30 Welcome to GPeC SUMMIT Day 1 – 14 Years Edition – Andrei Radu (CEO & Founder GPeC)
09:30 – 09:50 Romanian E-Commerce Market Research 2019 – Andrei Cânda (Managing Partner iSense Solutions)
Romanian Language Session | Simultaneous Translation Available in English
Concluziile Cercetării de Piață E-Commerce, realizate de iSense Solutions pentru GPeC la nivelul anului 2019 – studiu reprezentativ la nivel național pentru mediul urban.
Află, în premieră, ultimele date despre comportamentul consumatorilor online, cât cheltuiesc pe diferite verticale, ce tipuri de produse cumpără cel mai mult, ce își doresc de la magazinele online, care le sunt temerile când vine vorba de cumpărăturile prin internet și multe alte informații hot și în exclusivitate despre situația actuală a pieței de e-commerce.
09:55 – 10:30 Key Points & Trends of the E-Commerce Market tête-à-tête with Iulian Stanciu (CEO eMAG)
Romanian Language Session | Simultaneous Translation Available in English
Dialog deschis cu Iulian Stanciu (CEO eMAG):
- Cifre și statistici E-Commerce pentru anul 2019
- Situația pieței la final de an și predicții pentru 2020
- Ritmul de creștere în România vs. Europa
- Black Friday 2019 și campaniile de Sărbători
- Provocări în E-Commerce
- Particularități de piață și comportament de consum
- Verticale cu potențial major de business
- Noutăți și servicii eMAG…
… sunt doar câteva din subiectele pe care le vom dezbate pe scena GPeC SUMMIT împreună cu Iulian Stanciu, CEO-ul eMAG – cel mai mare magazin online din România. Te încurajăm să fii parte activă din acest dialog și să adresezi întrebările tale LIVE la GPeC, pe 4 noiembrie 2019! #DeNeratat
10:35 – 11:10 Coffee Break & Networking @GPeC Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus, you can freely attend Gejza Nagy from Luigi’s Box‘s presentation and live demo on “How to increase your revenue on Black Friday and Xmas 2019” at the secondary stage in the Expo Area (first floor, booth no. 33).
11:15 – 11:50 The Lost Art of Asking Questions – Els Aerts (Co-Founder AG-Consult)
English Language Session | Simultaneous Translation Available in Romanian
World-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users.
Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.
11:55 – 12:15 Less is… better! A Fintech Perspective – Antim Iordache (Card Payments Expert, Orange Money)
English Language Session | Simultaneous Translation Available in Romanian
We owe it to our customers to shorten the time they spend on performing shopping online or using financial digital services. And use the remaining time to enjoy their life offline, with family and friends.
We are part of this journey and our search is restless.
12:15 – 12:50 FEAR-FU: How to Overcome Customer Uncertainties & Boost Conversion with Social Proof – Angie Schottmuller (Growth Marketing Advisor)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By
Social proof can be powerful content. In this session, you will learn how to:
- Grade quality of proof (scorecard provided)
- Acquire persuasive reviews
- Apply proof strategically to aid conversion (7 pragmatic tricks with examples)
12:55 – 14:20 Lunch & Networking Break
Join the Speakers and the most important E-Commerce & Digital Marketing Players for Lunch, Networking & Business Opportunities! (Lunch Break is available only for the “All Inclusive” & “VIP” Type of Tickets – details in the Participation Fee section here)
14:25 – 15:00 Bringing Personality Back To The Web – Vitaly Friedman (Co-Founder Smashing Magazine)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By:
Generic designs have become somewhat of a misnomer in conversations circling around web these days. Customers are bored and slightly annoyed by how predictable and uninspired most experiences have become. They find it difficult to distinguish between brands, and the unconditional loyalty is a rarity these days. While A/B testing every single button and the shade of it, we are losing the big picture, oftentimes losing our customers along the way, often irrevocably.
In this talk, Vitaly Friedman, the co-founder of Smashing Magazine, will shed some light into a strategy of how to bring personality back to our brands, and how to enable businesses to strive and stand out.
15:05 – 15:40 The Imposter Syndrome: 6 Lessons from a Marketing Fraud – Tiffany DaSilva (Growth Marketing Consultant)
English Language Session | Simultaneous Translation Available in Romanian
In her talk, Tiffany discusses how 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. Tiffany shares her own experiences along with the framework and tools she uses every day to eliminate it.
Key Takeaways:
- Find people like you to form a group on Slack, WhatsApp or Facebook: discuss problems, share experiences, promote each others content, and have honest and transparent conversations to help support one another.
- Identify people you need to cut out or ignore. Who is the villain in your life? You need to set boundaries for how you’re going to deal with them.
- Visualise your race and visualise yourself winning it. People who envision their successes tend to be the ones that outperform their peers.
15:45 – 16:15 Coffee Break & Networking @GPeC E-Commerce Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus, you can freely attend Gejza Nagy from Luigi’s Box‘s presentation and live demo on “The state of eCommerce Site Search in Romania and Europe” at the secondary stage in the Expo Area (first floor, booth no. 33).
16:20 – 16:55 The King is dead. Long live the… God? – Valentin Radu (CEO Omniconvert)
English Language Session | Simultaneous Translation Available in Romanian
17:00 – 17:55 Top 15+ Recommendations & Trends in the E-Commerce & Digital Marketing Field
Romanian Language Session | Simultaneous Translation Available in English
Sesiune practică, plină de prezentări și dezbateri la obiect, conținând peste 15 recomandări esențiale pentru companiile cu prezență online sau care caută să se digitalizeze, ținând cont de trend-urile anului 2019 și viitorul imediat apropiat. Vom dezbate împreună cele mai importante aspecte despre Digitalizare, Marketing Online, Business Strategy, SEO, PPC, Content Writing & Social Media.
Invitați: Răzvan Acsente (Digital Commercial Manager Vodafone), Marian Hurducaș (Manager & Founder Necktie Agency), Doina Vîlceanu (Chief Marketing Officer ContentSpeed), Mihai Vînătoru (Managing Partner DWF), Andreea Moisa (Managing Director Beans United), Florinel Chiș (Director Executiv ARMO), Cosmin Dărăban (GoMag), Cătălin Macovei (Co-Founder MOLOSO), Bogdan Manolea (Co-Founder TRUSTED.ro)
18:00 Closing Day 1 – See you tomorrow, November 5th!
Profită de Oferta Early Bird valabilă până pe 25 octombrie ora 23:59 și înscrie-te la GPeC SUMMIT 4-5 Noiembrie cu minimum 50 EUR + TVA discount! Locurile sunt limitate!
GPeC SUMMIT – Ziua 2 – Conferință, Expo & Awards Gala, 5 Noiembrie 2019
Teatrul Național București, Sala Mare (B-dul Nicolae Bălcescu nr. 2, sector 1 – P-ța Universității)
07:45 – 09:00 Registration & Welcome Coffee by NESPRESSO
Vă așteptăm încă de la prima oră (07:45 AM) să savurăm cafeaua împreună și să ne pregătim pentru o zi memorabilă, alături de speakeri internaționali și români de excepție! Iar seara de 5 Noiembrie este rezervată spectacolului GPeC în cadrul Galei Premiilor eCommerce – ediția a XIV-a, găzduită de Andi Moisescu și deschisă cu un recital excepțional al trupei Amadeus!
#GPeC14ani #CraftedToInspire
09:00 – 09:15 Welcome to GPeC SUMMIT Day 2 – 14 Years Edition – Andrei Radu (CEO & Founder GPeC)
09:15 – 09:20 Black Friday Stats & Trends Report – Dorin Boerescu (CEO 2Performant)
Romanian Language Session | Simultaneous Translation Available in English
09:20 – 09:40 Unified commerce, the frictionless customer experience, not omnichannel – Cristi Movilă (Country Manager VTEX)
Romanian Language Session | Simultaneous Translation Available in English
Continuity, consistency, flexibility or frictionless are still words that are out of the omnichannel vocabulary. Big players still treat channels and allocate resources depending on each channel’s return or attention it receives from the general public, instead of having a unified commerce and a frictionless customer experience. Why unified commerce and not omnichannel? You will get the answer in this talk.
09:45 – 10:45 Lasting Impact – Ryan Holiday (Bestselling Author, Marketer & Entrepreneur)
English Language Session | Simultaneous Translation Available in Romanian
Understand the difference between products and companies that appear in our lives as fads for a short while, and those that have a lasting impact on the way we think, live and work.
How did the movie “The Shawshank Redemption” fail at the box office but go on to gross more than $100 million as a cult classic? How did “The 48 Laws of Power” miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
For the first time in Romania, Ryan Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel and the author John Grisham. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
10:45 – 11:00 Q&A Session with Ryan Holiday
11:00 – 11:45 Coffee Break & Networking @GPeC Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus – a once in a lifetime opportunity:
- you can get your autograph from Ryan Holiday in the dedicated Book Signing Session (Ground Floor @Cartepedia booth)
- you can take pictures with Ryan Holiday in the same time
You can also freely attend Omniconvert‘s presentation (part 1) at the secondary stage in the Expo Area (first floor, booth no. 24).
11:50 – 12:30 Always on the road delivering e-commerce
Romanian Language Session | Simultaneous Translation Available in English
Ai ocazia să adresezi întrebarile tale reprezentanților unora dintre cele mai importante companii de curierat și e-fulfillment din România, într-o dezbatere care vizează deschis problemele magazinelor online și găsirea celor mai bune soluții între comercianți și curieri pentru ca, în final, toate părțile implicate și, mai ales, consumatorul să fie fericit.
Invitați la dialog și deschiși întrebărilor tale: Felix Pătrășcanu (Membru Fondator & Managing Partner FAN Courier), Karla Codrea (CEO DPD România), Bogdan Colceriu (CEO Frisbo).
12:35 – 13:10 Six findings learned from testing the world’s leading checkout flows – Christian Holst (Co-Founder Baymard Institute)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By
After conducting more than 42.000 hours of large-scale E-Commerce User Experience Testings at Baymard Institute, Christian Holst brings you the most important findings from their Checkout Research.
In this session, you will dive deep into how users actually behave in a checkout flow and how the user behavior sometimes misalign with the actual design and intentions behind the checkout flow and you will learn how to mitigate these issues in order to greatly increase the checkout conversion rate.
13:15 – 14:35 Lunch & Networking Break
Join the Speakers and the most important E-Commerce & Digital Marketing Players for Lunch, Networking & Business Opportunities! (Lunch Break is available only for the “All Inclusive” & “VIP” Type of Tickets – details in the Participation Fee section here)
14:40 – 15:10 Busting 8 Digital Marketing Myths – Raluca Radu (Country Manager ANSWEAR)
English Language Session | Simultaneous Translation Available in Romanian
Should you really focus on digital marketing campaigns ROI or are you chasing unicorns? Can you achieve brand awareness only by performance marketing campaigns? Is creativity a prerequisite for effective digital marketing campaigns?
In this session, Raluca Radu, will talk about the most common digital marketing myths that are preventing your business from achieving best online results.
15:15 – 15:50 The 1% Content Strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of B2C content programs – Andy Crestodina (Co-Founder Orbit Media)
English Language Session | Simultaneous Translation Available in Romanian
Speaker Brought To You By
From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.
Andy will walk through each step in the process for driving B2C leads with content marketing, from first action to final outcome.
- Who are we talking to? Why do they care?
- What are we ranking for? What are the two types of keyphrases?
- How does PR and research build links, authority and ranking potential?
- What do we publish? And how will it be promoted?
- What topics, formats and collaborators support lead generation?
Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
15:55 – 16:30 Coffee Break & Networking @GPeC E-Commerce Expo
Join the amazing networking with C-level attendees and enjoy the finest GPeC treats from our partners during the Coffee Break in the Expo Area: Get in touch with 30 Top Notch E-Commerce & Digital Marketing Providers!
Plus, you can freely attend Omniconvert‘s presentation (part 2) at the secondary stage in the Expo Area (first floor, booth no. 24).
16:35 – 17:10 Facebook Ads – Alexandru Negrea (Owner Social Smarts)
Romanian Language Session | Simultaneous Translation Available in English
17:15 – 18:30 Gala Dinner & Cocktail by Carrefour
Join the Elite of the Romanian E-Commerce Market to Gala Dinner & Cocktail right before the 14th annual Ceremony Awards! Networking is at it’s best, the fine drinks are being poured in the glasses and the show is ready to start!
Gala Dinner & Cocktail is available only for the “All Inclusive” & “VIP” Type of Tickets – details in the Participation Fee section here)
18:30 – 20:15 Gala Premiilor eCommerce, ediția a XIV-a – Festivitatea de Premiere în Comerțul Online Românesc (Host: Andi Moisescu)
Seara de 5 noiembrie îți aduce Spectacolul GPeC cu cea de a 14-a ediție anuală a Galei Premiilor eCommerce – Festivitatea de Premiere în Comerțul Electronic Românesc.
Spectacolul începe cu un concert live al excepționalei Trupe Amadeus, iar apoi îi vei cunoaște pe câștigătorii anului în e-commerce, vei face networking cu elita industriei și vei ciocni un pahar cu șampanie în atmosferă de spectacol alături de Andi Moisescu, gazda Festivității de Premiere. #GPeCAwards #CelebratingECommerce
Profită de Oferta Early Bird valabilă până pe 25 octombrie ora 23:59 și înscrie-te la GPeC SUMMIT 4-5 Noiembrie cu minimum 50 EUR + TVA discount! Locurile sunt limitate!
